Piscari Insights: Hossein Houssaini - Programmatic Advertising
Programmatic advertising and where is it leading us? In this episode of the Piscari Insights series, I discuss where programmatic advertising has come from and where it’s going with Hossein Houssaini. Hossein Houssaini has worked in the advertising industry for over 18 years and successfully filled various leadership roles for adtech / martech and media companies in strategy, business development, commercialisation and operations. Hossein believes that integrity, culture & empathy are fundamental assets for solid leadership. The acceleration in technology and automation of processes and data is essential but we shouldn't underestimate the human factor & creativity to drive change. Hossein's dedication to solving challenges through clever thought-leadership and close collaboration with people by considering that all ideas, opinions and approaches can be relevant helps him observe, analyse and support quickly. Today success can only occur with an appreciation for the individual. In this episode of Piscari Insights we discuss: 0:00 - Intro 3:10 - Where programmatic advertising come from and where it's going 5:15 - The essence of programmatic 11:33 - Google and the demise of the cookie 17:55 - Controlling the diversity of thinking 21:47 - Creativity makes the difference 23:40 - Where will programmatic advertising be in three years? 31:30 - The rate of organisational change 34:42 - The importance of confidence 37:00 - The ability to communicate in a structured and logical way 41:00 - What marketing agencies should be doing around the programmatic landscape Thank you to Hossein for taking the time to share his experiences and expertise.
What does HS do: Using state-of-the-art cell culture techniques, we take a small sample of cells from an animal. We then expand those cells by feeding these cells a rich and animal-free growth media. When these cells have grown, we guide them to become muscle, fat and other types of tissue in order to form the desired meat product.
MADcon - The Global Marketing Conference
MADcon Dubai, 2019 has ended. Yet, we cannot get over it! Over the course of 3 days, the eclectic international conference saw amazing sessions, inspiring conversations and also had many delegates discuss business opportunities with each other. Latest trends in marketing, advertising and design were looked at from every possible angle and market leaders shared valuable tips and tricks on how to keep consumers hooked with just a little strategy-tweaking.
BVDW evening event with industry leaders
A great BVDW evening event with industry leaders like Sascha Dolling & Sascha Jansen from Omnicom Media Group, Daniel Knapp from IAB - Interactive Advertising Bureau, Sacha Berlik from the The Trade Desk discussing transparency in programmatic advertising. An interesting discussion with different viewpoints. Thanks for the opportunity to present my perception on this topic beforehand, Alexandra Treidler and Eric Hall. And a big thx to the sponsor of the after-work event Siamac from Echte Liebe - Programmatic Marketing Agentur.