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    TPS Production Day
    01:03

    TPS Production Day

    First guests. Big day. We finally produce our first shows!
    TPS Preparation Meeting
    00:36

    TPS Preparation Meeting

    Meeting in London with my French partner to finalise our show "The Programmatic Society UK"
    Piscari Insights: Hossein Houssaini - Programmatic Advertising
    44:24

    Piscari Insights: Hossein Houssaini - Programmatic Advertising

    Programmatic advertising and where is it leading us? In this episode of the Piscari Insights series, I discuss where programmatic advertising has come from and where it’s going with Hossein Houssaini. Hossein Houssaini has worked in the advertising industry for over 18 years and successfully filled various leadership roles for adtech / martech and media companies in strategy, business development, commercialisation and operations. Hossein believes that integrity, culture & empathy are fundamental assets for solid leadership. The acceleration in technology and automation of processes and data is essential but we shouldn't underestimate the human factor & creativity to drive change. Hossein's dedication to solving challenges through clever thought-leadership and close collaboration with people by considering that all ideas, opinions and approaches can be relevant helps him observe, analyse and support quickly. Today success can only occur with an appreciation for the individual. In this episode of Piscari Insights we discuss: 0:00 - Intro 3:10 - Where programmatic advertising come from and where it's going 5:15 - The essence of programmatic 11:33 - Google and the demise of the cookie 17:55 - Controlling the diversity of thinking 21:47 - Creativity makes the difference 23:40 - Where will programmatic advertising be in three years? 31:30 - The rate of organisational change 34:42 - The importance of confidence 37:00 - The ability to communicate in a structured and logical way 41:00 - What marketing agencies should be doing around the programmatic landscape Thank you to Hossein for taking the time to share his experiences and expertise.
    The Programmatic Society in English soon
    01:15

    The Programmatic Society in English soon

    Christmas 2020
    02:53

    Christmas 2020

    New TRAILER HPA
    02:11

    New TRAILER HPA

    The Ho/Pe Advisory helps brands to understand the digital data-driven marketing landscape.
    Project HigherSteaks
    02:14

    Project HigherSteaks

    What does HS do: Using state-of-the-art cell culture techniques, we take a small sample of cells from an animal. We then expand those cells by feeding these cells a rich and animal-free growth media. When these cells have grown, we guide them to become muscle, fat and other types of tissue in order to form the desired meat product.
    Project Acolyte Dubai Pitch Trailer
    01:11

    Project Acolyte Dubai Pitch Trailer

    Next-Gen technology to monitor and improve vital health conditions continuously and in real-time
    Project Acolyte AI
    01:11

    Project Acolyte AI

    Next-Gen technology to monitor and improve vital health conditions continuously and in real-time
    Stranded in Austria - Marketing Initiative 3 days before launch
    01:03

    Stranded in Austria - Marketing Initiative 3 days before launch

    Beeler Tech: Leadership Summit
    00:34

    Beeler Tech: Leadership Summit

    The Leadership Summit is an invite only event focused on getting operations-focused leaders from both the buy and sell sides to collaborate on better ways forward.
    Data-Driven Advertising As A Step Towards Digital Transformation - Hossein Houssaini
    33:00

    Data-Driven Advertising As A Step Towards Digital Transformation - Hossein Houssaini

    The big disconnect in martech
    02:50

    The big disconnect in martech

    Hear from attendees of RampUp London on the fragmentation in martech, how it affects them, and what marketers can do about it.
    MADcon - The Global Marketing Conference
    01:00

    MADcon - The Global Marketing Conference

    MADcon Dubai, 2019 has ended. Yet, we cannot get over it! Over the course of 3 days, the eclectic international conference saw amazing sessions, inspiring conversations and also had many delegates discuss business opportunities with each other. Latest trends in marketing, advertising and design were looked at from every possible angle and market leaders shared valuable tips and tricks on how to keep consumers hooked with just a little strategy-tweaking.
    MARsum Dubai 2019 | Day 2
    08:10:31

    MARsum Dubai 2019 | Day 2

    MADcon Dubai 2019
    00:34

    MADcon Dubai 2019

    Hossein Houssaini will speak at this year's MADcon 2019 conference in Dubai. The keynote will be on the 17th of December about Data-Driven Advertising and Digital Transformation.
    Brandweek Istanbul 2019
    00:59

    Brandweek Istanbul 2019

    "Humans are way more complicated than Machines. Consider that before you advertise!" Brandweek Istanbul offered us three exceptional days with lots of meaningful content, great speakers and new friends. Amazing experience! Bravo!
    BVDW evening event with industry leaders
    01:18

    BVDW evening event with industry leaders

    A great BVDW evening event with industry leaders like Sascha Dolling & Sascha Jansen from Omnicom Media Group, Daniel Knapp from IAB - Interactive Advertising Bureau, Sacha Berlik from the The Trade Desk discussing transparency in programmatic advertising. An interesting discussion with different viewpoints. Thanks for the opportunity to present my perception on this topic beforehand, Alexandra Treidler and Eric Hall. And a big thx to the sponsor of the after-work event Siamac from Echte Liebe - Programmatic Marketing Agentur.
    Interview 1 DMEXCO 2019
    00:49

    Interview 1 DMEXCO 2019

    DMEXCO 2019 TMSe Aftermovie
    03:02

    DMEXCO 2019 TMSe Aftermovie

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